Brand & Corporate
Nestlé Unterwegs nach besser
“Unterwegs nach besser” is a corporate campaign by Nestlé exploring sustainability, responsibility, and the origins of everyday products. The photography translates complex supply chains into accessible, emotional imagery rooted in real environments and human stories.
Year
2025
Location
Tallinn, Estonia
Client
Nestlé
Role
Set Photographer
Deliverables
Stills Campaign (Photography)
Duration
5 - Days
Story
The Story Behind the Shoot
As part of the campaign “Unterwegs nach besser,” I was responsible for capturing the visual identity of Nestlé’s sustainability-driven storytelling across multiple brands, including MAGGI, NESCAFÉ, and KITKAT. Shot on location in Estonia, the project focused on authentic, cinematic imagery that reflects both product and origin.
The campaign connects the emotional familiarity of everyday products with the reality of their origins. From agricultural landscapes to hands-on processes, the imagery translates complex supply chains into tangible, human-centered narratives. Natural light, tactile details, and grounded compositions create a sense of honesty and accessibility.
Rather than constructing idealized scenes, the focus was on real locations, real workflows, and real people. The visual approach merges corporate communication with an editorial sensibility, resulting in a contemporary and credible visual language. Each image contributes to a cohesive narrative of responsibility, quality, and long-term impact.
Albums
