Subway

Brand & Corporate

Subway “Subflix” – Mini Series Campaign

As part of Subway’s “Subflix” campaign, I worked on set capturing visual assets for a series of short-form films produced for social media.

Year

2025

Location

Germany

Client

Subway, Saatchi & Saatchi

Role

Secound DOP

Deliverables

450+ images

Duration

1 Day

Film / MOTION

Story

The Story Behind the Shoot

The campaign adopts a narrative format inspired by streaming platforms, turning real customer orders and in-store experiences into episodic content. The visual approach reflects evolving viewing habits, focusing on storytelling rather than traditional advertising structures.

The imagery was designed to support a cinematic yet accessible tone, bridging the gap between branded content and entertainment. By combining documentary-style moments with stylized compositions, the visuals reinforce Subway’s positioning as a brand driven by individuality, choice, and unexpected combinations.